Perfectionism

There's no lie that everything you see tends to seem perfect in your own eyes, sometimes a little too perfect to the point where it cannot be replicated. That is true for most things—however, perfectionism is a drug that you can get hooked on.

Starting a project has always been an issue for me, not because there were no ideas, but because I tried to perfect those ideas, which killed the magic of the original idea. That is true for most things—once you start overthinking it, it slowly dies down. The three main issues were the most basic, but they are the most important regardless of company type.

The Logo—this was briefly an issue since I've started to scrap most complex logo ideas and just go for simple, text-only, or shape designs. The point still stands: over-engineering a logo is a waste of time—users don't usually care, and it won't give you any extra benefits. Yes, having a good logo would improve the overall branding of your business, yet simplicity tends to always win.

The Name—this is not an issue unless you want it to be an issue. The project name comes with the idea of your business most of the time—it's just a matter of finding the right name and domain. This hasn't been an issue for me as I always had "techniques" to get the right name and domain in the first few tries; however, my peers really struggled. Don't pay too much attention to the name itself and its meaning—rather, focus on the availability and copyrights.

The actual Idea—when you first get the magical idea to start a project, product, or company, you have a basic concept of what that should be; however, as you start developing, the millions of ideas come into your head. This has been an issue for me for the longest time, which is often good—it does bite me once in a while. A project idea should first be very basic until you can have a working POC and a market validation that it actually works. Those variables matter as they can help you decide what comes next for your concept.

In conclusion, don't get stuck in perfectionism, even if you're usually prone to it. You can perfect your concept as you go based on user feedback. If you have the team to perfect most things at the start of your startup, go for it—regardless, have a basic foundation, then you can improve later down the line.